Whenever we think about challenge coins, the only thing which comes to our mind is the tradition which is followed in the military organisations. It is also handed over to prove the membership of an establishment. They are also helpful in building a bond within the organisation and enhance morale and unity. They are also used as collectible by many people. Initially, it started during the world war -1 where the soldiers were given the challenge coins to recognise them. It was usually issued when a member passed a particular test; it was a means to introduce the men to the membership. challenge coins are said to have a military origin but it is also used by many other organisations in various ways. Its usage has also gone beyond the ranks of the armed forces. Many companies also use challenge coins now days. They are given to employees for their good behaviour, loyalty, and hard work. It helps in morale boosting in the work place and even help in augmenting the efficiency of work. These are also given away by the employers to the employees as a reward which can be shown off by them to their colleagues. It is much common in bigger organisations but it is also used in smaller organisations and in the times of downturn, it works as a motivator to work even better. Getting a coin or lapel pins would make them feel like that they belong to certain group which helps them to work with pride and it triggers the feeling of belongingness and sense of unity. It does help in achieving the desired the target in the stipulated period which might be impossible otherwise. It can be given for various reasons like getting new clients, business development, referring the brilliant employee to the company or for being a good team player. Many restaurants give away coins to their loyal customers so that they go out and talk about the restaurant.